Data Strategie

A Smarter Approach to Measuring Customer Experience

MIT Sloan - Data & Analytics
A Smarter Approach to Measuring Customer Experience

Summary

Alice Mollon/Ikon Images A data-driven approach to understanding and improving the customer experience is critical to company health. But ironically, the proliferation of customer experience (CX) metrics is making the practice of doing so more challenging. At a large organization, metrics may number in the hundreds — so many that it is difficult to manage […]

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