Samenvatting
Fusionen, wie die von Kraft Foods und H.J. Heinz, scheitern häufig aufgrund strategischer Fehlentscheidungen und stagnierender Markenleistungen. Der Artikel erläutert, wie BI-Profis Probleme frühzeitig erkennen können, um die Erfolgsaussichten von Integrationen zu steigern.
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