Summary
A new pricing and availability model for hotel data in Power BI provides valuable insights for the travel industry.
Development of an Advanced Model
A BI professional is designing an analytical model for a travel company that integrates data from both a contract system and a B2B OTA. A monthly script generates data for competitive hotel prices and availability, pulling insights from today until year-end, mapping out trends in pricing and availability.
Importance for the Travel Industry
This initiative highlights the increasing necessity for data-driven decision-making in the travel sector, where companies face pressure to stay competitive. Rivals such as Expedia and Booking.com offer advanced analytics as well, emphasizing a trend towards digitalization and data analysis within the industry. BI professionals can leverage these developments to enhance their organizations' strategic positioning.
Concrete Action for BI Professionals
BI professionals in the travel sector should consider similar data models. Developing advanced analytics can aid in adapting to market changes and addressing customer needs effectively.
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