Software-update - Matomo 5.9.0

Summary

Matomo gets an update to version 5.9.0 that enables significant improvements in functionality and user experience.

What’s happening

Version 5.9.0 of Matomo has been released, an open-source alternative to Google Analytics. This update streamlines plugin usage and enhances the software’s functionality, which is built on PHP and a MySQL database. In addition to the default plugins, users can customize them according to their needs, providing flexibility in data collection and analysis.

Why this is important

The release of Matomo 5.9.0 highlights the growing demand for privacy-focused analytics tools in the BI market. As an alternative to Google Analytics, Matomo offers organizations a way to gather data without relying on larger platforms. Competitors such as Adobe Analytics and other open-source tools are also challenged by this move. This trend towards greater control and transparency in data collection responds to rising concerns about data privacy.

Concrete takeaway

BI professionals should consider exploring the new features of Matomo 5.9.0, especially if they are looking for alternatives to traditional analytics tools. The update can help them better meet privacy requirements and more effectively map user behavior.