Title: What's the one question every business should be asking their data but almost never does?

Summary

After working on analytics projects across different industries I've noticed most businesses ask the same surface level questions how much did we sell, what's our revenue, how many customers do we have. The more interesting questions are almost never asked: — Which customers are we actually making money on after you factor in support costs and returns? — Which process is quietly costing us the most time every week? — Where are we growing that we haven't noticed yet? The data to answer these q...